Last year, the Lego Group enjoyed revenue growth of 15 percent year over year on a local currency basis, excluding foreign exchange impacts. Revenue increased by 13 percent to DKK 28.6 billion (USD $4,349,545,486) compared to DKK 25.3 billion (USD $3,847,850,941) in the previous year, while the year’s operating profit increased to DKK 9.7 billion (USD $1,475,318,881) compared to DKK 8.3 billion (USD $1,262,184,735) in the previous year, an increase of 16 percent. Net profit was DKK 7.0 billion (USD $1,064,493,150) compared to DKK 6.1 billion USD $927,777,853) in the prior year, an increase of 15 percent.
In 2014, all Lego Group market regions experienced double-digit sales growth. In the Lego Group’s largest market, the U.S., sales grew by double digits, as did sales in the UK, France, Russia, and China. The Central and Northern European markets achieved healthy single-digit growth rates.
“I am proud that we delivered high quality creative play experiences to millions of children all over the world. This resulted in a highly satisfactory result for us, and it remains our aspiration to be the best at what we do,” says Jørgen Vig Knudstorp, president and CEO of the Lego Group.
Among the top selling lines in 2014 were core themes such as Lego City, Lego Star Wars, and Lego Friends. Lego Creator and Lego Technic experienced high growth rates during the year, and a significant contributor to the strong sales growth for the year was The Lego Movie product line, which launched in conjunction with the release of The Lego Movie feature film in early 2014.