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The Lego Group’s Strong 2014 Led by Global Growth
Last year, the Lego Group enjoyed revenue growth of 15 percent year over year on a local currency basis, excluding foreign exchange impacts. Revenue increased by 13 percent to DKK 28.6 billion (USD...
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First LEGO Jurassic World Trailer Revealed
Warner Bros. Entertainment, TT Games, The Lego Group, and Universal Partnerships & Licensing revealed the first official gameplay trailer for LEGO Jurassic World today. The title launches in June...
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Lego Releases The Simpsons Kwik-E-Mart Set, New Licensed Minifigures
Following a successful response to the first Simpsons construction set and licensed Lego Minifigures inspired by the TV series, The Simpsons, the Lego Group is extending its Lego brick version of...
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LEGO Ninjago Kicks Up the Fun with Shadow of Ronin
LEGO Ninjago: Shadow of Ronin is available now from Warner Bros. Interactive Entertainment, TT Games, and The Lego Group. Available in all major retail stores across North America for the Nintendo 3DS...
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LEGO Dimensions Introduces a Whole New Universe of Play This Fall
Warner Bros. Interactive Entertainment, TT Games, and The LEGO Group will launch LEGO Dimensions, which merges physical Lego brick building with interactive console game play. Scheduled for release on...
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Warner Bros., DC Entertainment, and Mattel Unveil New All-Girl Superhero...
This fall, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel will launch DC Super Hero Girls, a new universe of female-dominated superheroes and villains. The new...
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COMMENTARY: Toys Meet Theme Parks and Resorts, or, How You’ll Be Spending...
Legoland Florida Resort Last week, one of the big news stories around the toy industry was Nintendo entering a deal with Universal Studios to create rides and other attractions for the latter’s theme...
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Rovio, Lego Partner for Angry Birds Construction Line
The Lego Group has partnered with Rovio to develop a line of Angry Birds construction toys. Lego Angry Birds will be available next spring to coincide with the release of The Angry Birds Movie, a...
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Lego Jurassic World Roars into Stores, Packs All Four Jurassic Films into One...
Lego Jurassic World is now available in North America for the PlayStation 4 and PlayStation 3, the PlayStation Vita, the Xbox One and Xbox 360, and the Nintendo Wii U and 3DS. Courtesy of Warner Bros....
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WBCP to Show Off Toy Partnerships at Comic-Con International: San Diego
Warner Bros. Consumer Products (WBCP) will be at Comic-Con International: San Diego in support of its licensed toy partners, which will feature exclusive products ranging from Batman v Superman: Dawn...
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The Lego Group, Le Méridien to Offer Complimentary Toys to Hotel Guests
Starwood Hotels & Resorts Worldwide Inc. has entered into a global partnership with Le Méridien Hotels and The Lego Group to offer kids ages 18 months to 12 years with a complimentary Lego toy to...
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Disguise and The LEGO Group to Build New Line of Costumes
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular...
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Disguise Partners with Moose Toys for New Shopkins Costumes
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with Moose Toys to create costumes and dress-up based on its collectible franchise, Shopkins. The...
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Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego...
Warner Bros. Interactive Entertainment, TT Games, and The Lego Group launched Lego Dimensions, the new entertainment experience that allows players to merge physical Lego brick building and interactive...
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Lego Brings the Past into the Future with Nexo Knights
Last week at New York Comic Con, The Lego Group unveiled Lego Nexo Knights, a new, original Lego property depicting a medieval kingdom set in a futuristic world. Lego Nexo Knights follows five young...
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Lego Star Wars: The Force Awakens Video Game Set to Launch This Summer
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release LEGO Star Wars: The Force Awakens on June 28. The new game allows players to relive the action from the...
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The Angry Birds Movie Enters Comprehensive Licensing Program
The comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009. Toy licensees include The Lego...
View ArticleSkip Kodak Appointed Head of LEGO Systems
Skip Kodak, senior vice president of the Lego Group‘s supply chain planning and distribution division, has been appointed as head of Lego Systems Inc. and head of the Lego Group’s Market Group...
View ArticleCartoon Network To Launch Adventure Time Lego Set
Cartoon Network’s series Adventure Time will be available in Lego form early next year. Adventure Time fans can look forward to owning their very own Lego set from concepts generated by the fan-fueled...
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Disney Expands Frozen Franchise with New Books, Shorts, and Digital Extension
Disney will expand on the animated feature Disney Frozen with Frozen Northern Lights, an original story from the kingdom of Arendelle, spanning a collection of books, animated shorts from The Lego...
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