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Source: The LEGO Group
The LEGO Group is celebrating three years of its “Rebuild the World” campaign with a new short film that showcases the power of play in fostering essential skills such as creative problem-solving.
The Damp Knight’s Tale posits a world where a knight wishes to cross a river to meet with a friendly bear and a village comes together in an effort to devise creative ways to help him get across. The story jumps into the real world to reveal that the entire tale was powered by imagination and a group of kids that were working together through LEGO play.
“We remain in awe of the creativity, optimism, and resilience that children show every day — and how, through play, they can develop the essential life skills not only to imagine but to create, a brighter future,” says Julia Goldin, chief product and marketing officer, The LEGO Group. “The Rebuild the World campaign is a celebration of this and provides a showcase for the inspiration that we can all get from coming together and collaborating creatively to overcome challenges.”
The new short film was produced by LEGO’s in-house marketing team at The LEGO Agency.
More information about the Rebuild the World initiative can be found at lego.com/en-us/rebuild-the-world.
