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The LEGO Group Launches Online Creator Platform to Source Ideas from Fans
Source: The LEGO Group While searching for the next great LEGO world or experience, The LEGO Group is utilizing one of its most passionate resources: its fans! In partnership with Tongal, the company...
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LEGO’s New Harry Potter Diagon Alley Set Features All of the Iconic Shops
Source: LEGO LEGO’s newest Harry Potter set heads straight into the iconic wizarding world location of Diagon Alley with more than 5,500 pieces of buildable magic. It includes all of the must-visit...
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LEGO Chooses Paper Over Plastic in Latest Sustainability Push
Source: The LEGO Group The LEGO Group is making yet another big move in its ongoing efforts toward sustainability. The Danish brickmaker is dumping the single-use plastic bags that have been a staple...
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The LEGO Group Commits to Reducing Carbon Emissions
Source: The LEGO Group The LEGO Group revealed plans to cut its absolute carbon emissions by 37% by 2032. This goal has been approved by the Science Based Targets initiative as consistent with levels...
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LEGO Ninjago Celebrates 10 Years
LEGO Ninjago celebrates its 10th anniversary. | Source: the LEGO Group Today, LEGO Group is celebrating 10 years of the LEGO Ninjago brand. The journey started in 2011 and in the time since, many kids...
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LEGO Vidiyo Lets Kids Produce Music Videos
‘LEGO Vidiyo’ Beach Paradise | Source: The LEGO Group Kids can direct and produce one-of-a-kind videos in a safe social environment thanks to LEGO Vidiyo. Universal Music Group (UMG) and the LEGO Group...
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The LEGO Group Reports 21% Sales Boom in 2020
LEGO Technic Concrete Mixer Truck | Source: The LEGO Group The LEGO Group remains one of the few privately owned companies to report earnings, and in 2020 it experienced double-digit growth in sales...
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LEGO Celebrates Diversity with ‘Everyone is Awesome’ Set
Matthew Ashton of The LEGO Group with the LEGO Everyone is Awesome Building Set | Source: The LEGO Group The LEGO Group is looking ahead to Pride Month with the debut of a new building set that...
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Get By With a Little Help from Your Fans
Boglins and the HasLab X-Men Legends Marvel’s Sentinel | Source: TriAction Toys (Boglins Photo by Mitchel Wu)/Hasbro/the Toy Book How toy companies are leveraging crowdsourcing for funding, content,...
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LEGO, Dodge Team Up for Speed Champions Top Fuel Dragster Building Set
LEGO Speed Champions Mopar Dodge//SRT Top Fuel Dragster and 1970 Dodge Challenger T/A | Source: The LEGO Group For the first time ever, a Top Fuel Dragster is joining the LEGO Speed Champions series....
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The Lego Group Introduces 2-Player Interactive Play with new Mario and Luigi...
Mario and Luigi Lego figures | Source: The Lego Group For the first time, kids and fans alike will be able to experience the Lego Super Mario universe in two-player mode. Lego Mario and Lego Luigi...
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The LEGO Group Creates First LEGO Brick Prototype Made from Recycled Plastic
LEGO reveals its first LEGO brick prototype made out of recycled plastic | Source: the LEGO Group LEGO just took a big step in its efforts to make its products more sustainable. The LEGO Group unveiled...
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The LEGO Group Shares a Closer Look at Its New LEGO Flagship Store in NYC
LEGO’s new NYC flagship store, featuring the Brick Lab. | Source: The Lego Group LEGO built up its LEGO bricks to create a new brick-and-mortar location! The LEGO Group shared a sneak peek of its...
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Disguise Builds a Multiyear Extension Onto its LEGO Licensing Deal
Source: Disguise Disguise Inc. — the costumes and seasonal division of Jakks Pacific — continues to build on its success, one license, and one brick at a time. The company inked a deal with The LEGO...
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The LEGO Group Unveils Updated ‘Rebuild the World’ Brand Campaign
Source: The LEGO Group The LEGO Group is celebrating three years of its “Rebuild the World” campaign with a new short film that showcases the power of play in fostering essential skills such as...
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LEGO Group Sales Spike 36% in the First Half of 2021
LEGO Art World Map | Source: The LEGO Group The LEGO Group is doing big business this year. The Danish maker of construction sets remains one of the few privately-owned companies to report earnings,...
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Build the Ship of Dreams with the Massive LEGO Titanic
LEGO Titanic | Source: The LEGO Group One of the most iconic vessels of all time is joining the LEGO fleet. The LEGO Group created an authentic, 9,090-piece replica of the RMS Titanic, the legendary...
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California Passes Bill Aimed at Creating Gender-Neutral Toy Departments; LEGO...
Kids play dolls and action figures | Source: Adobe Stock The war between pink and blue is back in the mainstream. Following two previous attempts, a bill aimed at creating gender-neutral toy...
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The LEGO Group, Target Partner for Exclusive Range of LEGO Lifestyle Products
Items from the upcoming LEGO Collection at Target | Source: Target The LEGO Group is building up its product offerings this holiday season, partnering with Target to launch a massive collection of...
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Amazon Has Already Sold 1 Million Toys This Holiday Season
Source: Amazon Holiday shoppers are stocking under their trees earlier than ever this year. Amazon has already sold one million toys this season. The season began on Oct. 4 with Amazon’s launch of...
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