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The LEGO Group Delivers Growth Across Key Categories to Crush 2019 Expectations
The LEGO Group bucked the toy industry trend last year. In a year in which global toy sales dropped 3%, consumer spending on LEGO products grew by 5.6% while revenue jumped 6%. In the company’s annual...
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LEGO, Nintendo Reveal Full Details on Super Mario Bros. Collaboration
Following a pair of tweets from Nintendo and the LEGO Group this week, the full details of their Super Mario Bros. collaboration has been revealed. LEGO Super Mario is a new product line that changes...
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LEGO Launches Initiatives to Aid Families During COVID-19 Crisis
The LEGO Group and the LEGO Foundation have entered the fight against the residual fallout from the spread of the coronavirus and COVID-19. The LEGO Foundation has pledged a $50 million donation that...
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LEGO, Universal Unveil LEGO Technic Dom’s Dodge Charger
The Fast Saga hit a roadblock at the box office with the release of F9 pushed back a full year, but that’s not stopping new toys from racing into retail. LEGO Group and Universal Brand Development...
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LEGO, Universal Enter Pact for Music, Films
The LEGO Group entered into new partnerships with Universal Music Group (UMG) and Universal Pictures to extend the LEGO brand across entertainment. With UMG, a new suite of LEGO products designed to...
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LEGO, Warner Bros. Expand Harry Potter Building Set Collection
The LEGO Group and Warner Bros. Consumer Products will drop six new Harry Potter-themed sets this summer, incorporating the monstrous magical world into an easy-to-build kingdom. The two companies are...
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LEGO Makes Changes to its Board of Directors
The LEGO Group made two changes to its board of directors, effective immediately. Teva Pharmaceutical Industries CEO Kåre Schultz has stepped down and Anne Sweeney (pictured top), a member of the board...
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LEGO, Automobili Lamborghini Unveil LEGO Technic Lamborghini Sián FKP 37
LEGO Technic Lamborghini Sián FKP 37 | Source: The LEGO Group The LEGO Group and Automobili Lamborghini finally dropped the curtain on their much-anticipated collaboration. At a miniature version of a...
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LEGO Pulls Back Police Playset Affiliate Marketing Amid George Floyd Protests...
LEGO City Police Brick Box | Source: The LEGO Group Originally published on June 2, 2020. Updated with clarification statement from LEGO June 3, 3:45 p.m. Last updated June 4, 12:13 p.m. The tragic...
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New Data from China Reflects Path to Retail Recovery, Consumer Toy Spend
LEGO Flagship Store in Beijing | Source: The LEGO Group While much attention is being paid to the reopening of businesses in the U.S., newly released data out of China could offer an indicator as to...
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LEGO Mindstorms Robot Inventor 5-in-1 Set Updates a Classic Theme
LEGO Mindstorms Robot Inventor 5-in-1 | Source: The LEGO Group It’s been seven years since the LEGO Mindstorms theme received an update. Now, the long-running robotic STEM building brand is expanding...
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LEGO to Release Mickey and Minnie Mouse Buildable Characters
Mickey Mouse & Minnie Mouse Buildable Characters | Source: The LEGO Group The LEGO Group is celebrating the cinematic legacy of Mickey and Minnie Mouse with new sets from designer Ollie Gregory....
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Discussing Current Issues in the Dynamic Toy Industry on ‘The Playground...
Source: The Playground Podcast On the latest episode of “The Playground Podcast,” Toy Book Senior Editor James Zahn joins hosts Richard Gottlieb of Global Toy Experts and “The Toy Guy” Chris Byrne to...
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STEAM Toys Can Prepare Kids for Future Careers
Source: LEGO Group by Wendy Smolen, founder, wendysmolen.com STEAM learning continues to be an important educational category for kids. Teaching them the skills they’ll need for success in 21st-century...
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LEGO, National Geographic Partner for Environmental Campaign
LEGO and National Geographic have entered into a partnership to launch the Explore the World Campaign, which will encourage kids to care for our planet and its creatures. The campaign invites families...
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Quibi’s ‘Life-Size Toys’ Pairs Epic Stunts with Radio Flyer, LEGO, Thomas the...
Thomas and his Motocross Friends | Source: Quibi Some classic toys are about to go big for the short-form content platform, Quibi. Originally slated to debut in May, Life-Size Toys will premiere July 6...
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LEGO Reveals Nintendo Entertainment System-Inspired Building Set
This morning, following a tease yesterday, The LEGO Group officially revealed an interactive building set inspired by Super Mario and the classic Nintendo Entertainment System (NES) gaming console....
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Disney+ to Premiere Exlusive ‘LEGO Star Wars Holiday Special’
Source: Disney Disney+ will release a new LEGO Star Wars special just before Thanksgiving to kick off the holiday season. The LEGO Star Wars Holiday Special takes viewers on a first-class trip to...
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Sustainability Is Driving the Construction Category
Source: Metomics by STEVE REECE, founder, Kids Brand Insight The construction toys category is a rarity in that products in this space can often command the holy grail of strong parental and strong kid...
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LEGO Braille Bricks Are Rolling Out in 20 Countries
Source: The LEGO Group Following a successful pilot program that debuted during the Sustainable Brands Conference in Paris last year, The LEGO Group is now launching LEGO Braille Bricks in seven...
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