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LEGO Trolls Construction Sets to Launch with ‘Trolls World Tour’
There’s a colorful new crew getting the LEGO treatment. Ahead of next year’s animated musical Trolls World Tour, Universal Brand Development and the LEGO Group officially revealed the LEGO Trolls line....
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‘LEGO City Adventures’ Heads to Nickelodeon
Nickelodeon and the LEGO Group unveiled a first look at LEGO City Adventures, a new CGI-animated series. Set to premiere on Saturday, June 22, at 11:30 a.m. (ET/PT) on Nickelodeon, the 10-episode...
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Volvo, LEGO Technic Offer a Look at the Future of Construction
Volvo Construction Equipment (Volvo CE) and LEGO Technic invited a global community of builders to develop their own inventive concepts as to what the construction machines of the future may look like....
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LEGO Enters the Upside Down with ‘Stranger Things’ Building Set
Following a series of rumors and leaks, The LEGO Group officially revealed its LEGO Stranger Things The Upside Down building set. Available now for LEGO VIP Members, and at retail June 1, The Upside...
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LEGO Introduces Building Set Based on Iconic Jurassic Park Gate
The LEGO Group is introducing an epic building set that features an iconic moment from the original Jurassic Park movie. LEGO Jurassic World Jurassic Park: T. rex Rampage is an impressive 3,120 piece...
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‘LEGO Jurassic World: Legend of Isla Nublar’ Heads to Nickelodeon
Owen Grady and the Jurassic World dinosaurs are back in LEGO form. Universal Brand Development (Universal), the LEGO Group, and Nickelodeon will debut LEGO Jurassic World: Legend of Isla Nublar on...
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‘LEGO Star Wars Battles’ Heads to Mobile Next Year
Next year, Warner Bros. Interactive and Playdemic will release LEGO Star Wars Battles, a new action strategy game designed specifically for mobile devices. Developed by TT Games Brighton under license...
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Sales, Revenue Grow as LEGO Group Shapes its Future
The LEGO Group reported a solid first half of the year with sales and revenue increases driven by growth in original IP and partner brands. The company — which is in the midst of major self-investment...
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Star Wars Triple Force Friday Launch Products Revealed
Lucasfilm dropped the curtain on new Star Wars toys and consumer products that will become available on Triple Force Friday (Oct. 4.). New items inspired by Star Wars: The Rise of Skywalker, the...
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Play For Today, Play For Tomorrow: The Shift Toward Eco-Friendly Toys and...
Just five years ago, the LEGO Group found itself in a sticky situation. Its decades-long partnership with Royal Dutch Shell — the Shell Oil Co. in the U.S. — had come under fire by an environmental...
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LEGO Replay Recycles Bricks by Gifting Them to Nonprofits
The LEGO Group has been leading the charge toward making toys that are both eco-friendly and sustainable, and now they’re taking a novel approach to “recycling” bricks without recycling them at all....
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Screenwriter Jeremy Adams Appears on ‘Power Kid Podcast’
On this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design sits down with screenwriter Jeremy Adams. Adams’ extensive list of credits includes animated series, such as...
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LEGO, Justice Expand Brand Partnership, Offer ‘Build & Shop’ Events
The LEGO Group and Justice are expanding their partnership to encourage girls to engage in creative play. On Nov. 10, 300 Justice stores across the U.S. and Canada will host an after-hours Build &...
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LEGO Set for Macy’s Thanksgiving Day Parade Return
LEGO Systems has a new float being prepped to debut on Nov. 28 during the 93rd Annual Macy’s Thanksgiving Day Parade. The Brick-changer float will hit the streets of New York City where it will be seen...
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Will Arnett to Host ‘LEGO Masters’ on Fox
The voice of LEGO Batman is taking on a new role as host of an unscripted competition series. Will Arnett (Arrested Development) will host LEGO Masters, premiering on Wednesday, Feb. 5 on Fox. In the...
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LEGO Acquires Bricklink to Connect with Growing Adult Fanbase
The LEGO Group took a major step toward further connecting with its growing base of adult fans and collectors with the acquisition of Bricklink. The company entered into an agreement with NXMH to...
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LEGO, Universal Plot LEGO Technic Fast & Furious Set
Universal Brand Development and The LEGO Group expanded their licensing partnership to include the high-octane Fast & Furious franchise. The news comes ahead of this Friday’s trailer debut for the...
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LEGO Revs Up Lamborghini Collaboration
It’s been a high-octane week for The LEGO Group. In addition to revealing plans to release a LEGO Technic set inspired by the Fast & Furious franchise, the company inked a partnership deal with...
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TFNY: LEGO Dots Has Landed in North America
LEGO Dots is making its North American debut at Toy Fair New York this weekend. LEGO Dots from the LEGO Group is a 2D, tile-based play concept that builders can use to create functional and wearable...
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State of the Industry Q&A 2020: LEGO
LEGO Group’s Executive Vice President, Americas, Skip Kodak spoke with the Toy Book about strategies to innovate in the construction category, the importance of licensed products, and more. How does...
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