The LEGO Group and Justice are expanding their partnership to encourage girls to engage in creative play.
On Nov. 10, 300 Justice stores across the U.S. and Canada will host an after-hours Build & Shop event from 6 to 8 p.m. The first 25 girls to sign up for the free event at each location will receive a special LEGO set to build and take home.
Justice stores will sell a variety of LEGO Friends and LEGO Disney building sets, including an assortment inspired by Disney’s forthcoming Frozen 2.
“We are thrilled to expand our partnership with Justice, a brand that shares our same values of inspiring and developing girls and their interests through self-expression,” says Michael McNally, senior director, brand relations at LEGO Systems, Inc. “The Live Justice mantra of ‘Every Girl. Every Day.’ makes their stores a perfect place to create memorable experiences where girls can get hands-on experimenting with LEGO bricks and then find the perfect LEGO set to continue the fun at home.”
Previous collaborations between LEGO Group and Justice have included sponsorship of the Live Justice Awards and activations tied to the Live Justice Summit,