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LEGO Reimagines Queen Hit to Rebuild the World for the Holidays
Source: The LEGO Group The LEGO Group is rockin’ into the holiday season with a festive extension to its “Rebuild the World” brand campaign that features a reimagined version of Queen’s 1979 single,...
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Toys and Games Among Time’s ‘Best Inventions of 2021’
Source: TIME USA LLC Time magazine has unveiled its list of the Best Inventions of 2021. The rundown includes 100 products and service innovations that Time believes “are making the world better,...
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Mattel Names Glenn Abell Senior Vice President of MEGA, Global Head of...
Glenn Abell | Source: Mattel/The Toy Book A new leader is taking the helm in the construction category at Mattel. The iconic toymaker behind Hot Wheels, Barbie, and the Masters of the Universe named...
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The LEGO Group to Build Carbon-Neutral Factory in Vietnam
Source: The LEGO Group The LEGO Group is adding another component to its global supply chain. The company behind the iconic LEGO bricks and Minifigures inked a Memorandum of Understanding with Vietnam...
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The LEGO Group Meets Growing Demand with a Factory Expansion in China
LEGO bricks at the Jiaxing factory | Source: The LEGO Group The LEGO Group is going to get even bigger in Asia. In an effort to meet the long-term growth in demand for LEGO play, The LEGO Group will...
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NPD Group Reveals 2021 Toy Industry Performance Awards Winners
LEGO Star Wars: The Mandalorian The Child was the top-selling building set in the U.S. in 2021, per NPD | Source: The LEGO Group The U.S. toy industry is coming off of a record year, and now, The NPD...
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The Toy Foundation Crowns 2022 Toy of the Year (TOTY) Award Winners
2022 Toy of the Year (TOTY) Awards | Source: The Toy Foundation With Toy Fair New York having been canceled for the second year in a row, The Toy Foundation‘s 2022 Toy of the Year (TOTY) Awards were...
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UNICEF, the LEGO Group Promote Kids’ Digital Well-being
Source: The LEGO Group UNICEF and the LEGO Group have joined forces to form the Responsible Innovation in Technology for Children project. Funded by the LEGO Foundation, the project seeks to create...
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LEGO, Hasbro Ink Pact for LEGO Transformers Optimus Prime
G1 Transformers Packaging Art | Source: Hasbro Two of the biggest toymakers in the game are teaming up for what they’re calling “an epic build.” Hasbro and the LEGO Group inked a licensing deal for...
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LEGO Set to Build $1 Billion Factory in Virginia
A digital rendering of the new LEGO factory in Virginia | Source: LEGO Group/The Toy Book For the first time in many years, select LEGO products will carry a welcome message on their packaging: Made...
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The Toy Book Top 10: The Hottest Stories of June 2022
It’s officially July, so the Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of June 2022, as chosen by you, the readers. The Toy Book‘s 2022...
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The LEGO Group Marks 90 Years with World Play Day
Source: LEGO On Wednesday, August 10, The LEGO Group will call upon everyone to play as it celebrates nine decades of fun. World Play Day is the first-ever global LEGO celebration and it’s happening...
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The LEGO Group Invests in Expansion of Monterrey Factory
LEGO is expanding its Monterrey factory. | Source: LEGO The LEGO Group is expanding its factories in the Americas. This week, the global toy company officially opened an expansion at its factory in...
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The World’s Largest LEGO Store Opens in the UK
The Grand Opening of the World’s Biggest LEGO Store | Source: The LEGO Group The LEGO Group‘s 90th birthday celebration just kicked into high gear with the grand reopening of what is now the world’s...
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LEGO Unveils Fan-Inspired Motorized Lighthouse Set
This lighthouse features motorized components and life-like details. | Source: the LEGO Group The LEGO Group just pulled back the curtain on the LEGO Ideas Motorized Lighthouse. The inspiration for...
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LEGO Commits to Planting 50,000 Trees in Support of Sustainability in Vietnam
The LEGO Group plants trees to compensate for its new factory in Vietnam. | Source: LEGO The LEGO Group is going green with its new factory in southern Vietnam. Construction of the factory begins in...
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Backstory: LEGO at 90 — Building a (Brick) Empire for Kids and Kidults
Source: The Toy Book/The LEGO Group You could say that the story of LEGO started with a single brick. But that would be wrong. In the midst of the Great Depression, master carpenter Ole Kirk...
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Famous Footballers Theirry Henry and Marcus Rashford MBE Demonstrate the New...
The LEGO Ideas Table Football Set lets consumers build an entire miniature football game. | Source: LEGO The LEGO Group has released a new video featuring its fan-designed LEGO Ideas Table Football...
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Adults Welcome: LEGO Play Well Report Says Adults Need New Ways to Relax
Adult fans of LEGO are often targeted with more complex sets that end up making good decorations. | Source: LEGO Adult life can be stressful, as confirmed by the LEGO Group’s global Play Well 2022...
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LEGO Breaks Ground on Billion-Dollar Vietnam Factory
The LEGO Group’s celebration of groundbreaking in Vietnam. | Source: The LEGO Group Big things are coming for the LEGO Group. On Nov. 3, the company broke ground on its $1-billion factory in Binh...
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