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LEGO Unveils Gabby’s Dollhouse Construction Line
The LEGO Group and Universal Products & Experiences are launching Gabby’s Dollhouse in brick form for the first time. The new LEGO Gabby’s Dollhouse collection includes four sets inspired by...
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Kirk Kristiansen Family Passes The LEGO Group to a New Generation
The Chairman of the Board position for KIRKBI A/S, the family-owned holding company that owns 75% of the LEGO Group, has passed from father to son. Thomas Kirk Kristiansen takes over the position...
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LEGO DREAMZzz Harnesses the Limitless Creative Power of Dreams
LEGO is getting dreamy. The LEGO Group is introducing LEGO DREAMZzz, the first content and product theme to be truly inspired by the way children dream. New global research of more than 23,000...
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LEGO Ninjago: Dragons Rising Marks a New Era for the Construction Aisle Staple
The LEGO Group revealed LEGO Ninjago: Dragons Rising, a new era of LEGO Ninjago that will include an animated TV series created with Epic Games’ Unreal Engine, as well as an assortment of new...
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The LEGO Group Inspires Girls to ‘Play Unstoppable’ With Icons of Play Set...
The LEGO Group is challenging stereotypes and encouraging girls to play without boundaries — both on and off the field. The LEGO Group revealed the new LEGO Icons of Play set as part of its new “Play...
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LEGO and Actor Samira Wiley Build Pieces of Me This Pride Month
Actor Samira Wiley’s unique personal story is being brought to life in an epic LEGO portrait this Pride Month. The LEGO Group has collaborated with the award-winning actor and producer to celebrate...
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LEGO Technic and Peugeot Celebrate 100th Anniversary of Le Mans With 24-Hour...
Start your engines! To celebrate the centenary of the Le Mans 24-hour race, LEGO Technic builders and the car design team from Peugeot Sport are taking on their greatest build challenge to date —...
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Changing the Game: Licensed Video Game Toys Are Leveling Up This Year
From the days of the Atari 2600 to the launch of the Xbox Series X|S, Nintendo Switch, and the PlayStation 5, video games became a staple in most people’s lives. Kids and adults alike can power on...
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LEGO Partners With Gameloft to Launch Virtual Gaming Experience for Kids
The LEGO Group is teaming up with Gameloft to bring an online LEGO gaming experience to kids. Heartlake Friendship Zone is a free interactive experience where kids can customize their own avatar and...
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LEGO Reveals New Castle Set, Murals to Celebrate 100 Years of Disney
The celebrations for 100 years of Disney are not slowing down anytime soon. The LEGO Group revealed an all-new LEGO Disney Castle set as an homage to the iconic castle at the beginning of all Disney...
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Zulily Releases First Hot Holiday Toys List of the Year
With five months left to go until the holidays, Zulily is launching its fourth annual Top 25 Holiday Toys list. The company is once again the first to get its annual list out after it launched its...
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The LEGO Concorde Encapsulates Aviation History
LEGO is turning another iconic piece of aviation history into a construction set. The Concorde was a joint project between the U.K. and France in the 1960s. The plane could cruise twice as fast as the...
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LEGO Unveils Location of Future Boston Headquarters
The LEGO Group has revealed the location of its new headquarters for the Americas in Boston. After announcing in January that the company intends to move from Enfield, Connecticut, LEGO has revealed...
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LEGO Releases Braille Bricks for In-Home Play
A significant milestone in the development of more inclusive learning through play has been reached. Ahead of World Blind Awareness Month this October and in response to global demand, The LEGO Group...
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The LEGO Group Pledges Net-Zero Emissions by 2050
The LEGO Group is continuing its ongoing efforts to reduce its environmental impact by pledging to reduce its greenhouse gas emissions to net zero by 2050. The company previously pledged to reduce its...
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The LEGO Group’s New Campaign Emphasizes The Power of Play
The LEGO Group released its new Play Is Your Superpower campaign, which features the brand’s first film that celebrates how heroes can emerge in a world that has forgotten how to play. The campaign...
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LEGO Hits a Snag in Building Sustainable Bricks
One of the toy industry’s greatest pioneers in sustainability just hit a snag in developing eco-friendly options for its signature product. As first reported by the Financial Times, The LEGO Group...
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The LEGO Group Appoints Annette Stube as Chief Sustainability Officer
The LEGO Group has appointed Annette Stube as its Chief Sustainability Officer. Stube will join the company in January. In her new role, Stube will be responsible for leading LEGO’s environmental...
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LEGO Expands International Digital Office Workspace, Manufacturing Capacity
The LEGO Group recently revealed plans to expand its digital office in Copenhagen, Denmark, just a little more than a year after its opening. The company will also be seeing to the expansion of its...
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Stock This! 67 Must-Have New Toys & Games for Fall
The Toy Book’s long-anticipated 2023 Toy Fair Issue is finally here, and it features a host of new product previews that retailers and other members of the trade should have on their radar. Our Stock...
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