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Disney100 Celebrations Continue with More Product Releases
Disney is continuing its 100th anniversary celebration this year, partnering with industry bigs for products dedicated to its most popular brands. We’ve already covered new releases such as LEGO’s...
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LEGO’s Holiday Ad Campaign Encourages Gifting the Superpower of Play
The LEGO Group has released a 30-second film to remind everyone to gift the superpower of play this holiday season. This film is the latest and final installment of the three-part Play Is Your...
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The LEGO Group Launches Highly-Anticipated the LEGO Icons Natural History...
The LEGO Group announced the release of its highly anticipated building theme, the LEGO Icons Natural History Museum Set. With 4,104 pieces, this museum building set is LEGO’s largest modular set by...
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LEGO Reveals Marvel Avengers Tower Set
The LEGO Group is reaching new heights with the largest ever set in its Marvel collection. In 1963, the debut issue of The Avengers comic book was released and Earth’s Mightiest Superheroes assembled...
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Marvel Studios Reveals Super Toys Inspired By ‘The Marvels’ Ahead of...
A number of toys and collectibles have been revealed in anticipation of the nationwide theatrical release of Marvel Studios’ The Marvels on Nov. 10. Ranging from companies such as Hasbro and The LEGO...
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World’s Largest LEGO Store Opens in Sydney
The world’s largest LEGO store has officially been unveiled. Opened by The LEGO Group in partnership with Alquemie Group, this new store is situated at Sydney Arcade, overlooking Pitt Street Mall in...
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LEGO Expands its Largest Manufacturing Facility
The LEGO Group is continuing to grow — this time with its Monterrey, Mexico factory. The company plans to add a new packing building, warehouse extension, and a number of other facilities to the...
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LEGO Expands Sustainable Packaging Efforts
The LEGO Group is continuing its ongoing endeavor to phase out single-use plastic from its packaging and replace it with sustainable, recyclable paper. This process started this year in Europe and...
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LEGO Provides $1 Million in Grants to Support Children
The LEGO Group is continuing its efforts in community involvement by donating grants to six nonprofits local to the Greater Richmond Region in Virginia. LEGO has committed to providing grants to a...
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The LEGO Group Adds Bouquet of Roses to Botanical Collection
LEGO is taking an opportunity to stop and smell the roses. The LEGO Group has been actively courting the kidult market with continued releases of sets intended for adult hobbyists. The entire...
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The LEGO Group Appoints Andre’ Doxey as its SVP, Head of Design
The LEGO Group has appointed Andre’ Doxey as its Senior Vice President and Head of Design. Doxey will be instrumental in inspiring and developing builders through innovation and interesting products....
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The LEGO Group Launches LEGO Ideas: Polaroid OneStep SX-70 Camera
The LEGO Group and Polaroid have revealed a new addition to the LEGO Ideas line. The LEGO Ideas: Polaroid OneStep SX-70 Camera, inspired by the original Polaroid OneStep SX-70 Camera from 1977, will...
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Chronicle Books to Release ‘LEGO Botanical Almanac’
In the past few years, LEGO Botanicals has taken the kidult sphere by storm. Now, Chronicle Books is compiling all of these fan-favorite LEGO designs into a field guide style book for the biggest LEGO...
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The LEGO Group Reveals LEGO Ideas Red London Telephone Box
The LEGO Group is continuing to target the kidult market with a new set designed for builders ages 18 and up, celebrating the 100th anniversary of the K2 Telephone Box. The Red London Telephone Box is...
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The LEGO Group Teases ‘Peppa Pig’ Products and Experiences
Peppa Pig is coming to LEGO DUPLO. Peppa Pig is a British TV series featuring 4-year-old Peppa, her family, and friends as they navigate life together. The preschool series is celebrating its 20th...
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LEGO Replay Brick Take-Back Service Expands to the UK
The LEGO Group recently unveiled the UK pilot program for LEGO Replay, a brick take-back service. The program is designed to bring playful learning to more households and limit LEGO brick waste. LEGO...
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The LEGO Group Teams Up with Pharrell Williams for Animated Movie
Pharrell Williams decided to go with a unique approach when it came to making a movie about his life. The artist, producer, and songwriter has partnered with The LEGO Group to create a new animated...
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The LEGO Group, Asmodee Reveal Jungle-Themed Board Game Monkey Palace
The Lego Group and Asmodee recently introduced the joint-crafted board game Monkey Palace. The official reveal for retailers and industry partners will be at Spielwarenmesse. Monkey Palace, created...
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LEGO Launches Star Wars 25th Anniversary Celebrations
In 1999, the first LEGO Star Wars sets hit shelves. Twenty-five years later, the ongoing collaboration is bigger than ever. The LEGO Group is starting the anniversary celebrations at Spielwarenmesse...
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The LEGO Group Unveils New Line of Racing Sets
The LEGO Group is launching more vehicle-based building sets that embrace the world of racing. The new launches include two new LEGO Speed Champions sets featuring McLaren Racing and BMW designs, two...
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