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The LEGO Group Debuts Updated Medieval Town Square
The LEGO Group’s latest building set is blasting to the past in more ways than one. The company is releasing the LEGO Icons Medieval Town Square, a reimagined version of a set that first launched in...
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LEGO Reveals Snow White and the Seven Dwarfs’ Cottage
The LEGO Group’s latest collaboration with Disney is turning an old classic into a new favorite. The seven dwarfs’ cottage from Snow White and the Seven Dwarfs is being turned into brick form almost...
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Company Stores: Unique Retail Experiences Drive Brand Awareness
In recent years, toy manufacturers have been getting involved with retail on another level: opening their own stores. This allows more control over their inventory, pricing, and customer experience....
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LEGO Launches New Play Experiences in ‘Fortnite’
The LEGO Group is once again teaming up with Epic Games following the launch of LEGO Fortnite last year. This new collaboration includes two new play experiences within Fortnite, including LEGO Raft...
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21 New Construction Toys & Building Sets for 2024
The 2024 edition of The BIG Toy Book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13 categories. Our Construction showcase...
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LEGO Launches More Than Perfect Campaign
As a result of a global study concerning societal impacts on young girls’ creativity, The LEGO Group has launched a campaign that strives to encourage creative expression in girls and change the...
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LEGO Increases Environmental Sustainability Initiatives
In an effort to make its products more sustainable, The LEGO Group is increasing spending on sustainable efforts and continuing to search for green, alternative materials. The LEGO Group strives to...
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LEGO, Warner Bros. Celebrate 85 Years of Batman with New Building Set
The LEGO Group teamed up with Warner Bros. Discovery Global Consumer Products and DC to celebrate 85 years of Batman. The LEGO DC Batman Gotham City Skyline building set re-creates Gotham City as seen...
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LEGO Reveals New Super Mario Sets to Celebrate MAR10 Day
The LEGO Group celebrated MAR10 Day on March 10 with a YouTube premiere and three new Super Mario-themed sets. The YouTube video featured activities with host Jack Gardner, discussed the new sets, and...
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From Bricks to Billions: LEGO Sales Surge Despite Toy Market Slump
While the global toy industry faced a challenging year, The LEGO Group continued building on its success. LEGO, one of the few privately held toy companies to report earnings, says that revenue rose...
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LEGO, Wizards of the Coast Partner for D&D Building Set, Adventure
The LEGO Group teamed up with Wizards of the Coast to launch the first-ever LEGO set inspired by Dungeons & Dragons (D&D) for the tabletop game’s 50th anniversary. More than 600 designs based...
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LEGO’s ‘Building Blocks’ for a Greener Future: $2.4M Carbon Removal Pact
The LEGO Group, renowned for its colorful plastic bricks, announced a $2.4 million agreement with Climeworks, a pioneering carbon-removal company, marking another step in the toy manufacturer’s...
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UN Declares International Day of Play on June 11
It’s a special day dedicated to the importance of play! The U.N. has officially adopted the International Day of Play, with its first celebration on June 11. A network of global partners, including...
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LEGO Stores to Become KultureCity Inclusive Certified This Month
The LEGO Group is celebrating Autism Acceptance Month with several initiatives, including sensory inclusive certification from the KultureCity nonprofit. All LEGO stores within the U.S. and Canada...
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LEGO Unveils New ‘Despicable Me’ Building Sets
The LEGO Group is dropping two new Despicable Me building sets ahead of the Despicable Me 4 launch in July. The LEGO Despicable Me 4 Minions and Gru’s Family Mansion ($99.99), designed for kids ages...
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At-Home Parisian Museum: LEGO Reveals Mona Lisa and Notre-Dame de Paris Sets
The LEGO Group has revealed two sets inspired by famous art and architecture in Paris. The 1,503-piece LEGO Art Mona Lisa set and 4,383-piece LEGO Architecture Notre-Dame de Paris set are available to...
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Celebrating 20 Years of Peppa Pig
Over the past two decades, Peppa Pig and her friends have charmed their way from the small screen into the hearts of children and families worldwide. Evolving from a beloved British preschool series...
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From Playroom to Parlour: Toys Take Center Stage in Stylish Home Trends
by CHARLENE DELOACH, Contributing Editor, Founder, Total Toy Creative In the toy industry, “play and display” is common: the idea that kids can play with a toy that also makes for a great collectible...
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The LEGO Group Unveils ‘Legend of Zelda’ Set
The LEGO Group is launching its first-ever set from The Legend of Zelda franchise: the Great Deku Tree 2-in-1 set. The 2,500-piece kidult set has two buildable options inspired by the Great Deku Tree...
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Space Toys: Blast Off for Fun!
Space toys have been a fixture of toy boxes for nearly a century. While mainstream science fiction can power new developments tied to popular franchises, the products rooted in reality remain...
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