Clik here to view.
14 New Building Sets for Specialty Retailers to Stock this Summer!
Building sets remain an evergreen staple of independent toy stores and specialty retailers everywhere. But this summer, some new entrants are shaking up the building and construction category with new...
View ArticleClik here to view.
Stock This!: 15 New MESH Toys for Summer ’24
MESH (mental, emotional, and social health) toys are the perfect tools for teaching kids how to play with others, how to handle big emotions, and more. These new and upcoming 15 toys are a great fit...
View ArticleClik here to view.
Everyone Needs to Play More, Our Future Depends on it
The first International Day of Play is celebrated on June 11, 2024. On this day every year hereafter, the world will celebrate the power of play. by NIELS B. CHRISTIANSEN, CEO, The LEGO Group and...
View ArticleClik here to view.
LEGO Launches Lamborghini Countach 5000 Quattrovalvole
The LEGO Group is expanding its collection of sets inspired by iconic cars with a 1,506-piece LEGO Icons Lamborghini Countach 5000 Quattrovalvole set. The sports car-inspired set includes tons of...
View ArticleClik here to view.
LEGO to Release ‘Horizon Adventures’ This Holiday Season
The LEGO Group is unleashing an action adventure game this upcoming holiday season: LEGO Horizon Adventures. Based on Guerilla Games’ Horizon Zero Dawn and co-developed by Studio Gobo, LEGO Horizon...
View ArticleClik here to view.
Just Play, LEGO Launch Toys Inspired by New ‘Ariel’ Series
New licensed toys are on the way in celebration of the upcoming premiere of the Ariel series on Disney Junior and Disney+ this week. The animated preschool series stars Mykal-Michelle Harris as a...
View ArticleClik here to view.
LEGO Adds 2 Sets to Botanical Collection
LEGO has two sets joining its vibrant Botanical Collection, continuing to offer products that provide a relaxing hobby option for adults. The LEGO Botanical Collection includes sets that feature...
View ArticleClik here to view.
The LEGO Group Selects Publicis One as its New Global Media Agency
Following an 18-month pitch — which included incumbent agency Initiative — The LEGO Group has appointed Publicis One as its new global media agency. The new agency will focus on strengthening The LEGO...
View ArticleClik here to view.
The LEGO Group Launches 4 Fortnite Sets
The LEGO Group recently launched the first LEGO sets inspired by the survival video game LEGO Fortnite. Families can now preorder four sets, including the LEGO Fortnite Battle Bus, LEGO Fortnite...
View ArticleClik here to view.
LEGO Launches SDCC Activation with Space Station Display
Comic-Con International: San Diego (SDCC) is underway, and the LEGO Group has made its presence known with a massive space-themed booth display. The booth will offer visitors the chance to view...
View ArticleClik here to view.
SDCC: LEGO Reveals New Super Mario World: Mario & Yoshi Set
LEGO is bringing warp pipes to wine nights! This year’s Comic-Con International: San Diego (SDCC) features a full collection of companies bringing their best sneak previews and new reveals. The LEGO...
View ArticleClik here to view.
Backstory: Forming Voltron — 40 Years of Defending the Universe
by JOHN DEQUADROS, Rip Rocket Photography On September 10, 1984, Voltron: Defender Of The Universe premiered — the result of a collaboration between World Events Productions (WEP) and Toei Animation....
View ArticleClik here to view.
The LEGO Group, Asmodee to Launch LEGO Board Games
The LEGO Group and Asmodee have entered a multi-year partnership, resulting in the production of several LEGO board games. The first game, Monkey Palace, will be released in October. Monkey Palace is...
View ArticleClik here to view.
The LEGO Group Announces New Slate of Sets, Initiatives
The LEGO Group has been busy. Over the past week, the company has announced tons of new sets, including a collector’s version of The Burrow from the Harry Potter series, sets from Mario Kart, and an...
View ArticleClik here to view.
The LEGO Group Rocks Earnings Season with 14% Sales Growth
The LEGO Group, one of the few privately held major toy companies to disclose earnings, had a phenomenal first half of the year marked by double-digit gains. LEGO reported a 13% increase in revenue,...
View ArticleClik here to view.
The LEGO Group Gets Festive with New Additions to LEGO Icons Botanical...
The LEGO Group has added two new products to its LEGO Icons Botanical Collection: the Poinsettia and the Wreath sets. Made for ages 18 and up, these sets are meant to offer adults the opportunity to...
View ArticleClik here to view.
LEGO Partners with Pharrell Williams for New Set
The LEGO Group and music artist Pharrell Williams have partnered again, this time for a fresh set inspired by Williams’ love of space. Williams is not new to the LEGO scene. Earlier this year, The...
View ArticleClik here to view.
The LEGO Group Expands Sonic the Hedgehog & Holiday Collections
The LEGO Group has released new details on its upcoming Sonic the Hedgehog and Santa’s Post Office Sets. The Sonic-themed sets will be available in January, while the LEGO Icons Santa’s Post Office...
View ArticleClik here to view.
Target Introduces 2024 Bullseye’s Top Toys List
Retailers such as Walmart and Amazon have released their top toys of the season, and today Target has launched their 2024 Bullseye’s Top Toys List. Publications, including The Toy Insider, have also...
View ArticleClik here to view.
70% of Parents Say Their Kids Love Seamless Play, LEGO Says
According to 71% of parents in a study from The LEGO Group, kids continue their digital play in the real world. More than 60,000 parents and their children from 36 countries were surveyed. More than...
View Article