Clik here to view.
The LEGO Group and Pharrell Williams Celebrate Their Collaborations
On Saturday, The LEGO Group honored its collaborations with musician, designer, and director Pharrell Williams. It celebrated its Over the Moon set and this Friday’s release of Piece By Piece, a...
View ArticleClik here to view.
The LEGO Group Plans Training Program in China Ahead of New Factory Opening
The LEGO Group announced plans to train hundreds of its Vietnamese factory employees in high-tech production in Jiaxing, China. Employees will learn the skills and knowledge necessary for operating at...
View ArticleClik here to view.
LEGO Encourages Creativity with COLORSxSTUDIOS and Jacob Collier
The LEGO Group has partnered with musician Jacob Collier and COLORSxSTUDIOS (COLORS) in an effort to encourage adults to unwind. The partnership follows a global research study that found that 9 in 10...
View ArticleClik here to view.
The LEGO Group Unveils Botanical Garden Set
The LEGO Group’s kidult collection features a wide array of plants and flowers. Now, the lineup includes a Botanical Garden from the LEGO Ideas collection. With more than 3,700 pieces, the LEGO Ideas...
View ArticleClik here to view.
DreamWorks Animation, Universal Products & Experience Bring Gabby’s Dollhouse...
Over the next month, DreamWorks Animation and Universal Products & Experiences are unveiling the Gabby’s Dollhouse Join the Party experience in retail locations across Europe. At the activation,...
View ArticleClik here to view.
Epic Build: LEGO Breaks Ground Innovation Campus
The LEGO Group is expanding its Billund Headquarters in Denmark with an Innovation Campus at Kløvermarken 31; the group broke ground on the site today. This will be the LEGO Group’s third campus in...
View ArticleClik here to view.
Grown-Ups Have Fun Too: LEGO Debuts New Adult Sets
Adults like to play, too! In recent years, LEGO has paid particular attention to adults who find joy in building block toy sets. While LEGO has always focused significantly on children’s play, the gap...
View ArticleClik here to view.
The LEGO Group Partners with UNICEF for Digital Gaming Resources
The LEGO Group and UNICEF are joining forces to launch a new toolbox for game designers to center kids’ wellbeing in the making of digital games. The Responsible Innovation in Technology for Children...
View ArticleClik here to view.
LEGO Revs Its Engines for F1 Partnership
Fans of Formula 1 (F1) have a lot to look forward to at home, as LEGO launches several sets as part of a multi-year partnership. LEGO will have bricks for the whole family, featuring F1 teams in sets...
View ArticleClik here to view.
LEGO Group Joins Hidden Disabilities Sunflower Program to Support Inclusivity
The LEGO Group has announced a series of initiatives to support consumers and collectors with disabilities. The announcement comes on International Day of Persons with Disabilities. Through a...
View ArticleClik here to view.
From Bricks to Flicks: Four LEGO Franchises Enter WildBrain’s YouTube Networks
The LEGO Group plans to expand its popular franchises through digital networks by partnering with WildBrain. The companies’ new YouTube distribution agreement will expand fan engagement for LEGO...
View ArticleClik here to view.
LEGO’s New Blacktron Renegade Set Blasts Off to the ’80s
The Blacktron Renegade LEGO set was a staple of kids’ toy boxes in the ‘80s. Next month, The LEGO Group will drop a recreation of the iconic set for a new generation of space cadets to enjoy. This...
View ArticleClik here to view.
Epic Games Announces New Fortnite x Skibidi Toilet Items
Epic Games and Invisible Narratives are joining forces for a new collection of Fortnite items that bring the weird and wacky world of Skibidi Toilet to life. Available on the Fortnite Shop until Dec....
View ArticleClik here to view.
New Year, New Builds: 9 LEGO Technic Sets to Look Forward to in 2025
With the arrival of a new year comes the excitement of new toys. LEGO Technic is The LEGO Group’s line of building sets designed to be more technical and challenging than typical brick-based sets....
View ArticleClik here to view.
The LEGO Group Kicks Off 2025 with New Spring Festival Building Kits
The LEGO Group is starting the new year off strong with a festive new collection of LEGO sets, all celebrating the joy and traditions of springtime holidays. From traditional Lunar New Year symbols to...
View ArticleClik here to view.
LEGO Education Expands with Hands-On Science Kits
The LEGO Group brings new learning experiences to classrooms with LEGO Education Science. This addition to the LEGO Education initiatives allows educators to provide hands-on lessons to students while...
View ArticleClik here to view.
ESCP Names Marie Enemark Olsen to Governance Board
The Ethical Supply Chain Program Worker Helpline (ESCP) has appointed Marie Enemark Olsen to its governance board. Olsen is the Senior Director and Head of Human Rights, Reporting and Responsible...
View ArticleClik here to view.
The LEGO Group Makes Waves with New ‘One Piece’ Building Sets
The LEGO Group is charting a course for anime-zing adventure to the Grand Line. In a collaboration with Netflix and Tomorrow Studios, the LEGO Group is developing new building sets based on the hit...
View ArticleClik here to view.
Star Wars Launches the Power the Force Campaign
A year-long Star Wars campaign begins now. Disney Consumer Products’ Star Wars Power the Force campaign aims to help fans of all ages fuel their passion for the franchise by igniting their...
View ArticleClik here to view.
The LEGO Group Teams Up with Van Gogh Museum on ‘Sunflowers’ LEGO Set
The LEGO Group is releasing a LEGO set inspired by Vincent Van Gogh’s famous series, Sunflowers, in collaboration with the Van Gogh Museum. The 2615-piece set allows fans to immerse themselves in the...
View Article