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Circana Reveals Global Top-Selling Toys at Spielwarenmesse
Circana named The LEGO Group, The Pokemon Company International, and Mattel among the top global toy companies of 2024. The leading advisor on the complexity of consumer behavior named the top toys of...
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The LEGO Group Seeks to Mend Wilted Relationships with LEGO Botanicals Le...
The LEGO Group is launching a global tour with their new, free experience, The LEGO Le Florist Flower Truck, to celebrate love in all its forms. According to the company’s findings, there was a 51%...
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Building a Better Tomorrow: The LEGO Group Expands Efforts to Reduce Global...
Back in 2023, The LEGO Group renewed its commitment to sustainability with a science-backed plan to reduce greenhouse gas (GHG) emissions within production. This year, the company plans to expand its...
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The LEGO Group Pledges Millions Towards Carbon Removal
The LEGO Group is, once again, taking significant steps towards promoting sustainability within the global toy industry. The company is committing to investing DKK (Danish Krone) 19 million in four...
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The LEGO House Debuts 2025 Exclusives
The LEGO House, a LEGO experience in Billund, Denmark, is debuting the latest edition of its series of annual exclusive products, a LEGO Fabuland Tribute. Created by LEGO House Master Builder Stuart...
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The LEGO Group Unveils Jurassic World Dinosaur Fossils: T.rex
The LEGO Group and Universal Products and Experiences are teaming up to launch the new LEGO Jurassic World Dinosaur Fossils: Tyrannosaurus rex (T.rex). This complicated but entertaining building set...
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The LEGO Group Introduces Tires Made from Recycled Material
The LEGO Group continues its effort toward more eco-friendly products with the innovation of more sustainable LEGO pieces. The company introduced a more sustainable material, made from recycled...
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The LEGO Group Drops the Green Flag on Another Round of Formula 1 Sets
The LEGO Group continues its partnership with Formula 1 (F1) as the legendary racing competition begins its 75th anniversary season. The two brands have exciting collaborative products and projects...
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LEGO Reveals ‘Bluey’ Sets, More at Toy Fair
The LEGO Group launched this year’s Toy Fair by debuting seven new building sets, including the launch of the company’s Bluey collaboration. The LEGO Group unveiled two LEGO DUPLO Bluey sets at Toy...
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Outside the Box: Unboxing the Future
by Ted Mininni, President & Creative Director, Design Force Inc. As an expert in package design for the toy and entertainment industries, I have an opportunity to observe on an ongoing basis how...
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There’s Nothing That Can Tricera-top these Upcoming LEGO Sets
The LEGO Group celebrates Universal Pictures’ Jurassic World Rebirth by announcing six new LEGO sets. Each set features new building experiences inspired by the upcoming film. Jurassic World Rebirth...
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LEGO Levels Up: Celebrate MAR10 Day with New Super Mario Kart Set
Nintendo fans can celebrate MAR10 Day with a new set from The LEGO Group. The LEGO Super Mario: Mario Kart set is available for preorder and ships May 15. The build-and-display set features Mario in...
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The LEGO Group Dominates Earnings Season, Brick by Brick
It’s almost an understatement, but The LEGO Group had a very good year. The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company says...
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20 Top Toys to Embrace Building and Exploring
Building and exploring are two words that describe many kids’ styles of play. Whether digging in the dirt in the backyard or building a fort on a snow day, kids love to embrace this part of childhood....
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Gotta Build ‘Em All: The LEGO Group and The Pokémon Company International...
A long-awaited collaboration is in the works for The LEGO Group and The Pokémon Company International, as the two companies shared that they will be working on a multi-year project with a first...
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33 Preschool Picks for Parents, Retailers, & More
Preschoolers are ready to learn and laugh and need toys that will help them do both (and more). Toys created for kids ages three and up are plentiful, but here are 33 new and upcoming toys and games...
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LEGO Brings Middle-earth to Toy Shelves
The LEGO Group has created its own Lord of the Rings trilogy with its new set. The Lord of the Rings: The Shire brings builders to Hobbiton while joining Rivendell and Barad-dûr. The Shire is a...
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The LEGO Group Drives Up the Technic Line with the Addition of Monster Jam...
The JCB DIGatron is the latest addition to The LEGO Group’s Technic series. This release showcases JCB’s legacy of innovation to young builders and Monster Jam fans worldwide. Developed as a...
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The LEGO Group Launches New Creativity Workshop Series
The LEGO Group is launching the Creativity Workshop Series, an in-store and at-home initiative to foster connections for young builders ages 6-12 in person and online. The series will include...
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