Image may be NSFW. Clik here to view.Image may be NSFW. Clik here to view.LEGO Star Wars: The Mandalorian The Child was the top-selling building set in the U.S. in 2021, per NPD | Source: The LEGO Group
The U.S. toy industry is coming off of a record year, and now, The NPD Group is honoring the biggest performers in the U.S. and beyond.
This week, the leading retail tracking service dropped the curtain on the winners of the 2021 Toy Industry Performance Awards. The annual presentation honors the best-selling toys, properties, and manufacturers globally* and in the U.S., Canada, Mexico, Brazil, and Europe. Check out the global winners along with the honorees for the U.S. and Canada below.
Global Top Toy Manufacturer of the Year
The LEGO Group
Global Top Toy Property of the Year
Barbie (Mattel)
Global Top Selling Toy of the Year
Hot Wheels 1:64-scale Die-cast Singles Assortment (Mattel)
U.S. Top-Selling Property of the Year
Pokémon (The Pokémon Co. International)
U.S. Top-Selling Toy of the Year
Hot Wheels 1:64-scale Die-cast Singles Assortment (Mattel)
U.S. Top-Selling Toy by Supercategory
Action Figures & Accessories: DC Comics Super Heroes Multiverse 7-inch Figure Assortment (McFarlane Toys)
Arts & Crafts: Kinectic Sand 2lb Color Assortment (Spin Master)
Building Sets: Star Wars: The Mandalorian The Child (The LEGO Group)
Dolls: Barbie Dreamhouse (Mattel)
Explorative & Other Toys: 5 Surprise Mini Brands Mystery Assortment (ZURU)
Games & Puzzles: Pokémon Celebrations Elite Trainer Box (The Pokémon Co. International)
Infant/Toddler/Preschool: Fisher-Price Kick And Play Piano Gym Assortment (Mattel)
